# 10

New functional name: Destination Marketing Organization (DMO). Estes Park Local Marketing District is the legal name and Destination Marketing Organization refers to the functional name.

# 9

Newly appointed Executive Director reports to (7) Board of Directors, all volunteers consisting of Estes Valley business leaders .

# 8

Thanks to the new 2% lodging tax, the DMO will have an estimated annual budget of $1.245M to replace the $840K the Town has historically spent. That’s a $405K increase or 48%. Additional funds will go toward SEO, PR, Branding, Website, Market Research, digital media.

# 7

The LMD Board approved a $30,000 expenditure to continue running important Denver area television spots during the fourth quarter 2009.

# 6

The LMD Board brought together all six tourism related associations to define synergies and to collaborate on marketing Estes Park. This ‘Association Forum’ joined forces to launch the highly anticipated January 2010 Winter Festival .

# 5

The LMD Board spearheaded increased participation in the Rocky Mountain Lodging Report and creation of the new Forecasting Report to capture better trending data

# 4

New Budget/New Marketing Plan for 2010 created by independent marketing consulting firm in collaboration with DMO staff will be implemented.

# 3

The DMO will use the services of outside firms for highly specialized initiatives such as national Public Relations, Branding/Creative, Search Marketing/SEO, New Website Design and Market Research. In January 2010, for example, Guest Research, Inc. will work with the DMO to begin Estes Park’s first year-round Visitor Survey.

# 2

2% lodging tax collected in first 3 quarters of 2009 is on track with $989k in collections year to date.

# 1

LMD/DMO Core Values: Accountable, Ethical, Proactive, Respectful, Responsive, and Transparent.